7 Reasons why you’re Business should have a Facebook fan page!
Unlimited friend amount
Facebook has a ‘cap’ on the amount of friends a profile can have at 5000. Whereas a fan page DOES NOT, It is UNLIMITED. This means thousands and thousands of people can like your page, and therefor can benefit your business in terms of awareness, brand loyalty, and in turn sales and profits. As the more people that interact with a promotion, the higher the rate of sales.
Search Engine Results
Showing up on google is paramount for a company to succeed via the internet. So having a strong social media presence is needed. If more people view, search and interact with your page, the higher you become in google search results. This can lead to traffic being directed to your website and becoming extremely beneficial for your business.
Facebook offer their own miniature SEO report for your page. In terms of insights, where you can see your exposure of posts, interactions and leads generated. Companies like socialmediaclerk can utilise a Facebook page for you to grow your business and expand in terms of exposure and leads.
Ads may seem costly, but are undoubtedly very effective. They reach a target market that you may have never been able to reach previously, from which you can filter yourself. You can see the direct impact of your AD and Ads can lead to increased sales, product awareness and an increased follower base.
Sharing responsibility and tasks for your business on Facebook without sharing passwords. This is a great feature of having a Fan page, as you can set limitations on what your staff can do on your page, giving them responsibilities without sharing private information. It offers engagement across the business, and can lead to different perspectives being placed on a page, which can lead to more interaction with different consumers.
Check ins/Location services
One of the most effective ‘word of mouth’ marketing possibilities. People can check in to your page or place of business via your page, so ALL their friends can see it. This is basically a free way that people, without realising it, promote your business via word of mouth.
Exposure and Engagement are key to social media marketing. The more people that see and interact with your business via Facebook, the better. Newsfeed marketing (where your page appears on people’s newsfeeds due to interaction) is a key benefit of having a page. As stated earlier, the more feeds you appear on, the more people that see your page, the higher the possibility of gaining new followers and customers.
Why not check out our Facebook Page?