There is no point setting up a fan page on Facebook if you don’t engage with your “fans”. Yes sending out discounts could bring in some initial sales. But if you engage with these “fans” think about the long-term benefits this could bring to Your Company. People feel they want to be heard and they want to know that they matter. You need to engage with people and show them they do matter and also give them some real value without giving them the hard sell.
You can’t expect to set up a Twitter, Facebook account tomorrow and then get immediate ‘results’. This is where most people fail. They set up their accounts, send a few emails, tweets out about their service and then when nothing happens they complain that “social media” is a waste of time. You need to invest time and more importantly knowledge before you can think about taking something away from Social Media.
There are many Social Media platforms, such as Facebook, Twitter, YouTube, Digg, Linkedin etc.. You can’t expect to be ‘king’ of all platforms. Why not pick one platform and then build from there. Initially it can be tough, if you write some good content and no one responds. It takes time to build traction.