Google+ is the new social media network on the block and has already gathered more than 40 million users. Having officially launched in June 2011, the platform used to be available only to individuals. On November 7th, Google announced that it will allow businesses to create company pages and thus build their following and gain more exposure.
Google+ is not just another social network. It‟s a network tightly connected to the world‟s leading search engine. Such an explosive combination is certainly going to impact the life of marketers.
For instance, Google is introducing Direct Connect, a feature that will let searchers call up a Google+ page by simply adding a “+” before their queries. In addition, the +1 button will also remain present not only on search, but also on company blogs and elsewhere. “We introduced the +1 button as a way for your customers to recommend your business across the web – on Google search, in your ads, on sites across the web and on mobile devices,” wrote Dennis Troper, Product Management Director at Google+ Pages.
So what should you be monitoring in regards to Google+?
Comments: Once you set up your Google+ business page, make sure you are monitoring the comments you might be getting on posts. What are people saying? Are they liking your content or do they have feedback for improvement?
Circle Streams: Don‟t forget to monitor the stream of information being shared across your different circles. There could be interesting discussions that pertain to your industry and can give you opportunities to jump in the conversation with further insights.