Twitter is not social media if you’re just sending ads and blog post updates. Every day people are talking about your market & your industry. You just need to choose whether you want to be part of that conversation. It won’t stop the conversation, and sometimes it’s worse if people view you as ignoring the issue.
Imagine you go to a party where you turn up and just hand out business cards to everyone and that’s it. This is exactly what you’re doing if you run a Twitter account and only send out ad’s or special promotions. The existence of your Twitter account shows you want to be part of the conversation, but your actions are showing the opposite.
Why dont you check us out on twitter @socialclerk